Holly, Ivy and friends
Howard Lake | 9 July 1999 | News
Earlier this year a group of Women’s Institute members gained much newspaper coverage for selling a charity calendar which featured them all naked.
They have now launched a Christmas card which they hope will raise even more for Leukaemia Research. Not surprisingly, this card features 11 of the members of the Rylstone and District WI in North Yorkshire wearing nothing more than Santa hats, pearl necklaces, and smiles.
So far 33,000 copies of the calendar have been sold in four months, raising £400,000 for the charity.
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Read UK Fundraising’s report on the Real Yorkshire Millennium Man Calendar and CBS’ follow-up report on 25 January 2000.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.