Cause related marketing book published
Howard Lake | 24 October 1999 | News
Hot on the heels of Brand Spirit: How Cause Related Marketing Builds Brands, by H Pringle and M Thompson, published in May this year, another book has appeared on cause related marketing.
Cause Related Marketing: Who Cares Wins has been written by Sue Adkins, Director of Cause Related Marketing at Business in the Community.
Both books are available for online purchase in the UK Fundraising Bookshop.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.