Great Fundraising Organizations, by Alan Clayton. Book cover.

Newspapers’ Christmas appeals

Christmas blue stars, London. Photo: Howard Lake
Christmas blue stars, London. Photo: Howard Lake

National newspapers have traditionally run Christmas charity appeals. Despite having had award-winning Web sites for up to three or four years, very few of them have featured their Christmas appeals on their Web sites.

Are they integrating their Web sites more effectively this year?

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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