22 radio stations support Macmillan's 'Bring a £1 to Work Day'
Howard Lake | 27 February 2003 | News
Twenty two radio stations across the UK owned by Radio Investments are calling on local businesses to take part in ‘Bring a £1 to Work Day’ to raise funds for Macmillan Cancer Relief on 19 June 2003.
The stations have a combined listenership of 3 million people. They include Minster FM, Silk FM, Central FM, Arrow FM and Spire FM.
Radio presenters will encourage businesses to ask their employees to bring in a £1 coin to work. By participating in the event, companies might receive a visit from a roving repporter and a Macmillan staff member to collect the donations in person.
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Radio Investments hope to raise £250,000 in this initiative.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.