Animal charity introduces interactive display board in reception
Howard Lake | 31 May 2003 | News
Wood Green Animal Shelters is one of the first charities to install an interactive billboard in its reception area.
The screen, developed by Visual Planet, allows users to go on a virtual tour of the centre, access Web information, maps, and colourful digital images, by simply pressing a finger against the screen.
The Godmanchester-based charity also plans to use the interactive billboard for promotion during corporate events, and to raise revenue through sponsorship. More than 400,000 visitors flock to the site each year.
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Vernon Spencer, Technical Director at Visual Planet, says the benefits of installing an interactive display are immense. He added: “It offers a unique opportunity to grab attention and promote services, while you have a visitor’s undivided attention. It can transform any reception or conference area no matter the size.”
Blair McPhee, Events Manager at WGAS, believes the display is a novel way to promote the charity and generate revenue.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.