UIA Insurance launches first TV campaign
Howard Lake | 18 September 2003 | News
The specialist affinity insurer is launching
its first TV campaign to build upon a re-branding exercise undertaken earlier this year.
UIA Insurance Limited (UIA)’s campaign aims to reinforce UIA’s position as a leading provider of personal insurance to members and supporters of not for profit organisations.
The campaign highlights UIA’s approach of ‘insurance with principles’ and aims to promote its principled approach as a key differentiators in the personal insurance market.
The campaign, devised by Archibald Ingall Stretton, is designed to complement UIA’s ongoing marketing through press and direct mail and will also be tested to uplift response through other channels as well as work on its own as a strong brand response campaign.
Ian Cracknell, Marketing Director, UIA said: “TV is an exciting development for UIA and will raise awareness of our proposition among the members and supporters of the organisations we service.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.