Cascaid appointed to handle WSPA's direct marketing
Howard Lake | 1 December 2003 | News
The Cascaid Group has been appointed by the World Society for the Protection of Animals (WSPA) to handle the charity’s donor recruitment and development programme.
Cascaid will take on responsibility for WSPA’s direct marketing from January 2004.
The team which won the contract included Roger Lawson, Managing Director of Cascaid Marketing, Group Managing Director Alan Clayton and recently appointed chairman Ken Burnett.
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WSPA’s Head of Fundraising Richard Brooks said: “WSPA have chosen to work with Cascaid because we believe that they will be able to significantly improve WSPA’s return on investment by delivering a cost effective and targeted direct marketing programme that builds on our existing relationships with donors in the UK.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.