Great Fundraising Organizations, by Alan Clayton. Book cover.

First charity teleshopping programme yields disappointing results

Howard Lake | 5 December 2003 | News

The UK’s first teleshopping programme, The Community Channel’s ‘Charity Store’, has achieved poor results in its first three weeks.

According to Third Sector, Help the Aged raised £1,300 and Send a Cow raised nothing in the programme’s first three weeks.

The half-hour programme lets charities sell products from their catalogues to a TV audience.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

Fortunately start-up costs for the first three charities involved have been minimal.

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