The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

MORI say charities rely on younger "feelgood Freddies"

Howard Lake | 7 January 2004 | News

A MORI survey reports that average charity donations have stayed static over the past seven years at around £86 per person.

MORI have used the data to distinguish between different types of charity donors. Some of the more valuable to charity it describes as “feelgood Freddies”.

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