This Way Up design consultants to rebrand Crimestoppers
Howard Lake | 16 April 2004 | News
Crimestoppers Trust, the crime-prevention charity, has appointed design consultants This Way Up to develop their brand positioning.
The design agency says that it “will rationalise the charity’s identity to help create strong and consistent messaging.” The rebranding is part of a drive to increase the number of actionable calls their hotline receives.
Crimestoppers Director of Communications Jane Reay explains the charity’s plans: “We want the public to call us without fear of repercussions and to know that their call will really make a difference. To achieve this we felt the need to highlight our profile as a charity and to ensure clarity of message.”
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.