New edition of Marketing Management for Non-profit Organizations
Howard Lake | 24 October 2004 | News
Adrian Sargeant has updated his 1999 book on “Marketing Management for Non-profit Organizations” with a new edition which is published in December 2004.
The book covers both the theory behind non-profit marketing, and analyses key non-profit activities and areas such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas.
The paperback version can be pre-ordered from Amazon.co.uk for £31.99.
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Adrian Sargeant is Professor of Nonprofit Marketing at Bristol Business School.
- Find the third edition of this title in the UK Fundraising bookshop.
- Find fundraising books in the UK Fundraising bookshop.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.