Tesco raises £88,476 selling cartoon pin badges for RNID
Howard Lake | 13 November 2004 | News
Supermarket Tesco has donated £88,476 to RNID after selling pinbadges for the charity through 1,000 of its nationwide chain of stores.
The badges, which featured the Looney Tunes cartoon characters of Sylvester, Tweety Pie, Wile E Coyote and Taz holding musical instruments, were sold during February and March 2004 for a suggested donation of £1.
The badges were also used to raise awareness of RNID’s Don’t Lose the Music campaign as the backing cards included useful information outlining how to prevent damage to hearing caused by loud music.
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The donation was handed over by staff from Tesco’s Crawley store because it individually raised the most money, £561.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.