EDM announces new donor list from World Emergency Relief
Howard Lake | 13 January 2005 | News
EDM Media has added World Emergency Relief’s donor list, consisting of 86,958 donors, to its portfolio of charity lists available for swapping and rental.
World Emergency Relief is a registered charity of Christians worldwide, working together to help people in need, particularly children and their families.
The database comprises of those who have made regular donations to the charity. The list profile is:
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- 66% Female / 34% Male
- Average age 60 years old
- Average donation £10+
- Interested in going to the theatre, health foods and remedies
- Interested in current affairs & religious activities
- Mostly read broadsheet newspapers
- Very frequent mail order buyers
WER’s list is available for swapping, and has proven to work “exceptionally well for all charity types, mail order and grey market offers”, say EDM.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.