Alzheimer's DM backfires
Howard Lake | 31 May 2005 | News
Callers to BBC Radio Ulster have complained about the content of a recent mailing from the Alzheimer Society.
Callers to the BBC said the mailing pack caused undue alarm by raising fears that they would be sufferers of Alzheimer’s.
A spokesperson for the Alzheimer’s Society apologised for any distress caused by the mailing.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.