The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

IFAW doubles online income with stop the seal hunt microsite

Howard Lake | 27 June 2005 | News

The International Fund for Animal Welfare (IFAW) has doubled its online income using a microsite developed by nonprofit sector technology provider Kintera Inc.

The 36-year-old campaign to end the killing of baby seals during the commercial hunting season in Canada has been supported for the first time with a dedicated microsite.

In just two months, the StoptheSealHunt.com microsite (a segment of www.ifaw.org, which Kintera also powers) resulted in a 174% increase in donations and a 108% increase in online memberships for IFAW, compared to the same time period in 2004. The fundraising results included over £65,000 in donations and over 28,000 new online members.

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The IFAW microsite allowed people to call for an end to the seal hunt by writing letters to local representatives as well as the Canadian government.

“Creating a specific site detailing our efforts to end the hunt helped us reach a much larger audience, many of whom were not aware of IFAW before, said Fred O’Regan, IFAW’s president and CEO.

Kintera’s web-based tools enabled IFAW staff to maintain all the various elements of the site. The site contained specialised local content and language “to create a truly global web platform” that was customised for each country.

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