Button advertiser adds testimonial
Howard Lake | 9 February 2006 | News
A new advertiser has shared her delight with the performance of her button advertisement on UK Fundraising for an upcoming conference. Her testimonial to the impact of the button on traffic to her organisation’s website has now been added to the testimonials section of this site.
The button advert, towards the bottom of the left-hand column, promotes a conference in April in London covering maximising return from the latest new media and CRM techniques for donor recruitment and retention.
The button advert only went live a week ago but rapidly generated visitors to the organisers’ website. Sufficient numbers converted to paying delegates that the organisers have extended their advertising presence on UK Fundraising with a banner advertisement running across the site.
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Jo Bance, Marketing Manager at event organiser Centaur Conferences International told UK Fundraising this morning that “the button on UK Fundraising has worked well for us, dramatically increasing the flow of traffic to our own site even after one week.”
You can read other testimonials to the effectiveness of online advertising with UK Fundraising at:
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.