BHF partners with George Foreman grill range
Howard Lake | 2 August 2006 | News
The British Heart Foundation (BHF) has partnered with the health grills promoted by former world heavyweight boxing champion George Foreman in a promotion that could raise £300,000 for the charity.
The heart charity’s logo and campaign details will appear across the the range of George Foreman health grills’ packaging.
The partnership will include a visit to the UK by George Foreman in October, followed by a TV advertising campaign.
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Over 10 million George Foreman grills have been sold in the UK in the past five years, and over 80 million around the world.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.