Innovative web shop helps Addenbrooke's Charitable Trust (ACT) raise money for hospital good causes
Howard Lake | 16 February 2007 | Newswire
The January sales are behind us, but if you still have any pennies left to spare and are looking to spend money online, now is a good time to visit a unique web shop (www.buy.at/addenbrookescharitabletrust) set up by Addenbrooke’s Charitable Trust (ACT) – the charity behind Addenbrooke’s Hospital in Cambridge which was formerly known as the Fund & Friends of Addenbrooke’s.
The way the webshop works is simple; you log on and search through the retailers sponsoring the site, then click on the link to their website. There are over 100 retailers listed on the site which have agreed to support ACT and Addenbrooke’s. These include Marks and Spencer, Barclays, HMV, Waterstones and Mothercare so it’s easy to find your favourite high street retailer.
Once you’ve finished shopping and bagged yourself a bargain, you can also give yourself a pat on the back for doing your bit for charity. Every time you buy an item from a retailer website, ACT gets either a percentage donation of your total (up to 15%), or a one off donation (up to £100).
Caroline Lane, Director of Fundraising at ACT said It’s great that so many retailers have registered to support Addenbrooke’s and ACT via this website. So far the web shop has been very successful. We hope this continues as the money we receive from all our supporters greatly benefits patients and staff alike at Addenbrooke’sâ€.
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About Addenbrooke’s Charitable Trust (ACT)
Addenbrooke’s Charitable Trust (ACT), formerly the Fund & Friends of Addenbrooke’s (FFA), is an independent registered charity which raises money for all departments, wards and clinics at Addenbrooke’s Hospital in Cambridge – one of the largest and busiest hospitals in the country. Many hospitals across the UK rely on fundraising activities to support existing publicly funded services. Donations received by ACT make a real difference to patients and staff at Addenbrooke’s. Monies raised play a critical role in keeping Addenbrooke’s at the forefront of medical diagnosis, treatment and research, enabling the purchase of sophisticated equipment, funding additional staff and providing financial support for refurbishment projects. Professional fundraising at Addenbrooke’s began in 1997 and over the last ten years has raised more than £3.5 million for a wide range of projects. There are many ways to support ACT. For more information go to: www.act4addenbrookes.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.