Islamic Relief Worldwide adopts automated phone hotline
Howard Lake | 9 April 2007 | News
Islamic Relief Worldwide is using an automated phone system from VoxGen to boost income from calls to its donation hotline and avoid missing calls at peak periods.
The charity realised it need to streamline the telephone donations process in the wake of natural disasters such as the 2005 Pakistan earthquake. Unprecedented numbers of people calling in to make donations resulted in a spike in call traffic which caused staffing problems for the charity, and also resulted in calls being missed.
The charity then approached telephony self-service specialists VoxGen. Its automated service has, according to the charity, both reduced the costs of administration and increased call volumes.
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Simon Loopuit, CEO at VoxGen, said: “VoxGen’s products and services were developed to enable its enterprise and government customers to improve service while reducing costs. We are delighted that these same products have been able to resolve one of the key dilemmas facing all charities – how to make it easy for the public to donate in a cost effective manner.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.