Great Fundraising Organizations, by Alan Clayton. Book cover.

Cats Protection adopts grittier DRTV approach

Howard Lake | 19 April 2007 | News

Still from Cats Protection's 2007 DRTV advert
Image: Cats Protection

Cats Protection DRTV ad screenshot

Cats Protection is launching a new DRTV campaign that takes a hard-line approach to uncover the plight facing many cats and kittens in the UK.

The primary objective of the campaign, devised by TDA, is to prompt a regular donation of £3.00 per month from cat lovers who may not already have a high awareness of the charity. The secondary objective is to encourage people to rehome a cat from one of the Adoption Centres.

Advertisement

Great Fundraising Organizations, by Alan Clayton. Buy now.

Cats Protection staff will feature in the ad which tackles emotive issues such as the difficulty of finding homes for older cats. The ad does not shy away from the fact that some homeless cats simply do not survive the dangers they face.

www.cats.org.uk

Loading

Mastodon