NSPCC and Whitewater in new legacy strategy
Howard Lake | 26 July 2007 | News
The NSPCC has appointed DM specialist Whitewater to help develop its legacy fundraising.
The NSPCC has put togerher a new strategic legacy directorate whch will work in partnership with Whitewater to create and drive a campaign across its supporters and to the wider market.
Development driector for legacy fundraising Stephen George said: We want to apply our learning from Full Stop and give this special way of giving some new energy, commitment and creativity.
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We are developing a fresh approach to legacies with a strong emphasis on the donor and to enable our staff and volunteers to have a natural and inspiring conversation with anyone about how a gift in their will can help children.
Whitewater will work with the charity to develop an integrated approach across the whole of the NSPCC, an internal campaign with the NSPCC’s closest supporters and a wider marketing campaign in the new year. It will also involve a tribute fund element and will support the NSPCC’s newly developed common legacy approach.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.