Mr Men podcasts to benefit the Variety Club
Howard Lake | 7 August 2007 | News
Podcasts of six celebrities reading seven Mr. Men and Little Miss stories are to raise funds for the Variety Club. Each story is available for £1.50, or all seven for £5, with 100% of the sum being received by the charity.
This is the first time that Variety Club has produced a podcast as a fundraising activity. Users can visit the Variety Club website, download their favourite celebrity Mr. Men or Little Miss story in their chosen format by making a small donation, and then listen to and the stories again and again on their computer or mp3 player.
Russ Kane, Variety Club Chief Barker said: “We believe it’s the first time a charity has ever used podcasts as a fundraising mechanic”.
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Variety Club has worked with Mr. Men and Little Miss since July 2006 to support its Gold Heart Appeal and for this August and September in WH Smith and Thomas Cook shops across the UK, Gold Hearts are on sale with a Mr. Men & Little Miss soft toy for £3.
The podcasts on sale are:
- Mr. Tickle, read by Blackadder and Time Team’s Tony Robinson
- Little Miss Sunshine, read Joanna Lumley
- Mr Strong, read by GMTV’s Ben Shephard
- Little Miss Splendid, read by Wendy Richard OBE
- Mr. Small, read by DJ and presenter Neil Fox
- Little Miss Magic, read by Magic 105.4’s Neil Fox
- Mr. Daydream, read by Life on Mars’ John Simm
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.