Great Fundraising Organizations, by Alan Clayton. Book cover.

Handy Facebook research for fundraisers

Howard Lake

Howard Lake | 8 October 2007 | Blogs

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Charlene Li of Forrester Research has just posted an interesting presentation about Facebook on SlideShare.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

As well as some commercial best practice case studies, it also includes a breakdown of the demographics of Facebook users for the UK, US, Canada and Australia – based on Facebook internal data.

Particularly interesting for anyone considering using Facebook for fundraising is the evidence for ageing of the user base – which I commented on a while ago. Canada shows the oldest profile, followed by Australia and then the UK. The US remains skewed massively to the under-24s, presumably reflecting the site’s origins in the US academic community.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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