Great Fundraising Organizations, by Alan Clayton. Book cover.

Paws related marketing

Howard Lake | 11 January 2008 | Blogs

Pedigree has launched a nationwide initiative to help raise money and awareness to benefit dogs in rescue centres.
http://www.pedigreeadoptiondrive.com/adopt/
Through this innovative campaign, the company hopes to donate £500,000 to re-homing centres by making a donation for every single item purchased from the Pedigree range between 1 January and 31 March 2008.

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