Flipping the funnel – the future of fundraising?
Howard Lake | 23 February 2008 | Blogs
Recently I’ve been using an analogy originally promoted by online marketing pioneer Seth Godin to help illustrate how individual donor fundraisers, steeped in traditional direct marketing, need to evolve their thinking to capitalise on the new opportunities being offered by Web 2.0.
Read on at Giving in a Digital World…
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.