Parkinson's Disease Society appeals for support for friends and families
Howard Lake | 26 March 2008 | News
The Parkinson’s Disease Society (PDS) is launching a warm campaign encouraging donors to help raise additional funds to support friends and families of people with the condition.
TDA has devised the direct marketing campaign which includes a letter from the PDS’s President, Jane Asher, in which she highlights the need for support for everyone whose lives have been affected by the condition.
The objective of the campaign is to demonstrate the long-term impact of Parkinson’s and the importance of providing help and advice to all people affected so that they can face the future with confidence.
"This campaign recognises and celebrates the wonderful support work that goes on behind the scenes in the everyday lives of people living with Parkinson’s," said Paul Stonuary, Account Director at TDA. "Our aim is to elicit a compassionate response and encourage supporters to dig deep."
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.