Hermione Norris promotes Woodland Trust's card recycling scheme
Howard Lake | 7 January 2009 | News
‘Spooks’ and ‘Cold Feet’ actress Hermione Norris is asking people to recycle Christmas cards to help the Woodland Trust plant thousands of trees.
Last year people dropped off 73.6 million cards at branches of WHSmith, Tesco, TK Maxx and Marks and Spencer, which supported the charity’s initiative, raising enough money to plant 17,000 trees.
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All the cards collected during January are taken to paper mills where they are recycled into new products, with the money raised helping the Woodland Trust to plant thousands of new trees in some of its 1,000 UK woods.
www.woodlandtrust.org.uk/cards
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.