British Heart Foundation Pumping Heart
Howard Lake | 12 January 2009 | Blogs
Launched today, the latest on and offline campaign from the British Heart Foundation certainly makes an impact (turn your speakers on and it’s quite eerie). If you are squeamish, can I suggest you don’t look!
I have to say I like it though, as it looks like it will actually make sensible use of the myriad new technologies which marketers have at their disposal.
I see so many campaigns designed using the latest gizmos and whizz-bangs ‘because the agency can’, rather than because they should. A trap we should all avoid if at all possible!
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I look forward to the full campaign launch in February to see if it fulfils the early promise.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.