New insert tests for WaterAid
Howard Lake | 23 January 2009 | News
International development charity WaterAid is running a new regular giving insert campaign throughout January and February.
Known as The Story, the creative focuses on the difference a new safe water supply, health education and proper latrines makes to the lives of villagers in the developing world, seen through a young girl’s eyes.
The insert, produced by Whitewater, is being tested against the WaterAid banker insert and will run in a number of newspapers and magazines including the Guardian, Big Issue and The Scotsman. It has a regular giving ask and also offers donors the chance to read real-life stories online at
www.wateraid.org/changelives
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.