Great Fundraising Organizations, by Alan Clayton. Book cover.

HiQ chooses Breast Cancer Care as charity of the year

Howard Lake | 25 March 2009 | News

British Touring Car Championship teams with pink wigs on the race track
British Touring Car Championship teams supporting Breast Cancer Care

British Touring Car Championship event for Breast Cancer Care

Tyre, batteries and exhausts distributor HiQ has chosen Breast Cancer Care as its charity of the year. The company launched Project Pink at the British Touring Car Championship press day at Rockingham, Northamptonshire with championship drivers donning pink hats and wigs to celebrate the partnership.

The company aims to raise £100,000 over the year and has set each HiQ centre a target of at least £500.

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HiQ marketing manager Geraldine McGovern said the charity was the perfect fit for HiQ, as it reached out to a female audience, many of whom are unaware of the services that HiQ provides.

Fundraising events planned for the year will include a HiQ fundraising ‘Pinkmobile’ stopping off at centres across the UK, and Strawberry Tea picnics at various stages of the year.

www.breastcancercare.org.uk

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