[ad] As of January 1st charities now pay just 25% across all donations. Give as you Live Donate logo.

Some interesting thoughts on Quantum Fundraising

Howard Lake

Howard Lake | 1 August 2009 | Blogs

There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘Quantum Fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then disband and move-on to do something different elsewhere.

He also highlights what he believes to be one of the Obama online campaign team’s few errors – going against the quantum fundraising idea by trying to maintain the community that formed to get him elected when the mass of those involved have moved-on to other things.

Click here to read more…

Advertisement

Related posts

UK Fundraising
9 January 2009

As Facebook hits 150m users, Social Networking sites get 1 in 10 UK Christmas Internet visits
UK Fundraising
23 November 2009

15 UK organisations competing for 2009 Non Profit Website of the Year
UK Fundraising
18 October 2011

Two Twitter swearjars raise funds to fight famine
UK Fundraising
4 December 2011

Rovio’s Angry Birds take up the fight for Bird Life International

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon