Latest Hype Cycle report – is Twitter on the slide or headed for enlightenment?
Howard Lake | 12 August 2009 | Blogs
Back in May last year I wrote about the ‘Hype Cycle’ devised by technology research company Gartner to illustrate the adoption, maturity, and business application of specific technologies, and I specifically considered where on the cycle various online fundraising initiatives lay.
So with the release of the the 2009 Hype Cycle Report, I was interested to compare where things are now compared to where they were last year – and there are certainly some interesting shifts from the perspective of the digital fundraiser.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.