Great Fundraising Organizations, by Alan Clayton. Book cover.

What are people tweeting about? Hmmm…. pointless babble apparently

Howard Lake | 21 August 2009 | Blogs

The general wisdom that Twitter is great for conversations and self-promotions has been apparently overturned by a recent survey from Pear Analytics’ study of Twitter’s timeline.

According to a recent news item in e-marketer daily Pear Analytics placed each tweet in six categories and found that:

40.55% of tweets were pointless babble like ‘I am sitting in the sunshine’ or ‘I am eating sandwiches now’

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37.59% of tweets were conversational

8.70% were pass along values – re-tweets spreading the news about something or another

5.85% was self promotion

and less than 4% was news

Interesting stuff indeed… I wonder which charities messages made it to the news or pass along values percentages?

People tend to pass along values and share news on Mondays and Wednesdays apparently – according to this research these are the days when the tweets in the above mentioned categories make up 10% of the tweets for those days…

And happy tweeting – but if you want to find out what I am up to you will have to use that old fashion object called a phone….

Redina Kolaneci
wwww.mcconkey-johnston.co.uk

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