Breast Cancer Care chosen by National Magazine Company
Howard Lake | 7 September 2009 | News
Breast Cancer Care has been chosen by the luxury publisher National Magazine Company as the beneficiary charity for its 30 Days of Fashion and Beauty Event 2009. The festival takes place throughout September and features catwalk shows, beauty workshops, shopping events and giveaways.
Breast Cancer Care will benefit from all proceeds from an online consumer auction, running from 1-13 September and featuring “money-can’t-buy” prizes including a celebrity photo shoot, VIP makeovers, and couture designer cocktail dresses.
The charity will also benefit from an integrated marketing campaign for the festival, including being featured on daily email newsletters to 60,000 30 Days of Fashion and Beauty subscribers during September.
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www.30days.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.