Video interview with Owen Watkins at 29th IFC
Howard Lake | 22 October 2009 | News
Daryl Upsall and Owen Watkins have presented a two-day masterclass at this week’s International Fundraising Congress in Holland.
Entitled “Cutting-edge face-to-face fundraising from around the world – techniques that keep on delivering results in challenging times”, the session offered “a whirlwind tour featuring cutting-edge best practice in the use of this powerful committed donor recruitment tool”.
Watkins mentioned that one weakness of some charities’ programmes was a lack of testing. In this interview he explained what this meant and how it could be addressed.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.