QR code reveals history of Annie Lennox’s donated dress for Oxfam
Howard Lake | 1 September 2011 | News
As reported by Zachary Sniderman on Mashable at
http://mashable.com/2011/08/05/qr-code-oxfam-shop/
Oxfam has come up with another creative use of QR codes for some of its donated goods.
“Oxfam added a digital twist to one of its stores in London earlier this year — one to make high-end fashion stores envious. Take a smartphone picture of the QR codes attached to the tags on Oxfam’s items, and you’ll see videos of celebrities telling the stories behind their former pieces that were on sale”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.