People’s Postcode Trust offers £50,000 in public vote
Howard Lake | 1 November 2011 | News
The People’s Postcode Trust is offering to give £50,000 to the winning charity from a shortlist of 12, together with five runners-up prizes of £2000 in their Vote That Counts campaign in partnership with the Sunday Mail. The winner will be decided by public online vote.
The 12 charities were decided by the trustees of the Postcode Trust, whose income is generated by the Postcode Lottery. There are large and small charities on the list and were chosen to reflect a range of charitable activities. The winners are required to spend their prize on projects in Scotland.
The campaign got underway on 30 October and will run until 4 December. Participating charities are encouraged to spread the word by social media and other channels to secure the highest number of votes. Participants are invited to use the hashtag #votethatcounts to help spread the word.
Can my charity benefit?
The 12 beneficiary charities have already been selected for this campaign. This is the first such online voting campaign run by the Trust, but if it proves successful, there is a chance that they will be repeated and extended beyond Scotland.
www.votethatcounts.org
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.