Scarlett Johansson and Oxfam illustrate how to gift better this holiday season
Howard Lake | 28 December 2011 | News
This humorous Christmas animation features actress Scarlett Johansson promoting Oxfam America’s virtual gifts as good ideas for Christmas presents, contrasting them with the all too frequent unwanted and inappropriate presents. She encourages people to give gifts that do good: books for children, a goat for a farmer, or a water pump for a village.
According to Oxfam America Spurs Holiday Gifts With ‘Cheeky’ Campaign at The Chronicle of Philanthropy, by 22 December 2011, “4,724 people have clicked through the video to the site, resulting in more than $87,000 in donations from 778 transactions”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.