Red Cross Week 2012
Howard Lake | 13 April 2012 | News
The British Red Cross is promoting Red Cross Week 2012, which runs from 6 to 12 May, using a mock 1950s black and white TV advert style, complete with a commentator using received pronunciation.
“Dash it all — sometimes Joe or Jane Public can be a little unsure about how to get involved. Here’s some tip-top fundraising advice from the British Red Cross video archives that still rings true today.
“Red Cross Week 2012 runs 6-12 May so don’t dilly dally — visit our station on the world wide web or drop us a telegram without delay.”
The advert was performed and narrated by Alex Ratcliffe, Natalie Ball and Phil Mulryne of Fitzrovia Radio.
www.redcross.org.uk/redcrossweek
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.