Planned giving and the brain
Howard Lake | 1 July 2012 | News
A report of recent fMRI findings on brain activations associated with charitable estate planning decision making and potential implications for fundraisers, by Dr Russell James, Texas Tech University.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.