Stephen Pidgeon: direct mail in a digital world – raise some serious money
Howard Lake | 21 November 2012 | News
Stephen Pidgeon talks to Jan Uekermann of Fundcast about the continued importance of direct mail, in particular contrasting its income compared to online fundraising. But he notes that it is a combination of both direct mail and online that can bring in even better results.
He was speaking at the International Fundraising Congress in Holland in October 2012.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.