The Phone Room introduces 'risk-free' fundraising
Howard Lake | 22 November 2012 | News
Arts fundraising company The Phone Room is offering to take the risk out of donor campaigns by pledging to refund the difference if organisations do not raise more money than they pay the agency.
The fundraising programme, offered to arts, heritage, museum and theatre venues, is based on The Phone Room's track record. David Dixon, Director of the company, said: " In 20 years’ of running campaigns for arts organisations, we’ve never lost money for a client."
He explained why he was making the offer. "Everyone knows they need to invest in fundraising, but they also know they can’t afford to take risks," he said. He added that most organisations were failing to capitalise on potential fundraising opportunities and, as a result, were missing out on tens of thousands of pounds worth of income.
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The Phone Room offers a two-stage Audience and Visitor Fundraising Programme which includes database segmentation, creation of fundraising letters and scripts, training of agents in local venue knowledge, social media support, a complete donor development plan and ongoing fundraising strategies.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.