Boden use JustGiving Facebook app to raise funds for Kid's Company
Howard Lake | 17 January 2013 | News
Fashion retailer Boden has worked with online fundraising service JustGiving to raise funds for Kid's Company.
Boden is running a competition to find four children whose smiling faces will be used to market the company's clothing range of children, Johnnie b. The winners will be photographed to appear in a catalogue and they will receive £500 each to spend at the online clothes shop.
To enter the competition parents or guardians need to make a minimum donation of £5 to Kid's Company, that charity that gives educational and emotional support to inner-city children.
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The donations are handled by JustGiving. Entries take place on the Boden Facebook page where entrants are invited to like the page.
The competition closes at midnight on 30 January 2013.
The campaign has already raised £7,864.20 of the £10,000 target from 1,412 donations.
www.justgiving.com/faceofjohnnieb
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.