#GivingTuesday launches for 2016 with new look
Melanie May | 18 August 2016 | News
#GivingTuesday has relaunched for 2016 with a new logo, website, and call to action.
#GivingTuesday, led in the UK by the Charities Aid Foundation (CAF), will take place on Tuesday 29th November this year, to follow Black Friday and Cyber Monday. The 2016 campaign calls for people across the UK to ‘Do Good Stuff’.
The website now features profiles of people who have done inspirational things for charity, short films from well-known vloggers on how to get involved, and dedicated sections for businesses and charities that explain how the campaign can work for them.
Charities and brands backing the day this year include hundreds of local charities alongside national charities such as Cancer Research UK, RSPCA, NSPCC and brands including Sainsbury’s, BT, The Financial Times, Glamour and ASOS.
Hannah Terrey, head of policy and campaigns at CAF, said:
“#GivingTuesday is a brilliant opportunity for charities – small and large – to make some noise and reach new audiences. It’s the perfect time to be creative, share ideas with others and try something different. We hope that on #GivingTuesday we can inspire people who wouldn’t otherwise donate or volunteer to do good stuff and be part of this growing global movement.”
Last year, #GivingTuesday broke a Guinness World Record for the most online donations in 24 hours, with people donating £35million globally. Online donations raised £6,000 a minute for UK charities with more than 1,400 charities and businesses connecting with the movement.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.