Cancer survivor launches #DareToBare campaign on International Women’s Day
Howard Lake | 8 March 2017 | News
Emma Kirke, a nutritionist in Wakefield, is marking the two-year anniversary of her mastectomy operation by launching a fundraising campaign for Cancer Research UK on International Women’s Day.
Her campaign involves a social media campaign dubbed #DareToBare.
At the time of her diagnosis, her grandmother was had been diagnosed with cancer and the disease had claimed the lives of her great aunt and great grandmother. She had both her breasts removed in February 2015 and now wants to spread the word of the importance of checking breasts in both women and men.
Five-step campaign
- With a nod towards the Calendar Girls fundraising idea, #DareToBare invites people to take a topless selfie covering their breasts with your hands or by using props. “Creativity is encouraged”.
- Visit Swoosch.it, the crowdfunding platform for social occasions and fundraising, and donate an amount of your choice
- Upload both pictures to social media (“Facebook is best”)
- Use the hashtag #DareToBare
- Tag in three friends to complete the challenge
Emma Kirke
Nicki Embleton, Regional Media Relations manager at Cancer Research UK, said:
“We are very grateful to Emma for launching her daring campaign to raise awareness and funds for breast cancer, which will affect 1 in 8 women and 1 in 870 men during their lifetime. But the good news is that more and more are surviving breast cancer than ever before, thanks to earlier detection and better treatments, for which research is key.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.