Campfire expands to launch Campfire Innovation
Howard Lake | 31 January 2020 | News
Campfire, the Cheltenham-based integrated marketing agency, has launched a specialist consultancy, Campfire Innovation, in response to a growing demand for its strategic and innovation skills.
The new consultancy has been created in partnership with Steven Dodds, formerly MD of Harvest, supported by the strategy team at Campfire.
Its formation comes as many charities and fundraisers face a combination of challenges to survive and evolve. Growth in fundraising income seems to be harder to achieve, supporter attitudes and expectations change rapidly, and brands can quickly become outdated.
Paul Handley, CEO of Campfire Marketing Group, told UK Fundraising that Campfire Innovation had developed from the recognition that many charity directors needed a deeper and more strategic level of support than traditionally associated with agencies.
In recent years, Campfire have delivered a range of consultancy services including delivering longer-term organisation-wide fundraising strategies, complete organisational rebrands (such as Cycling UK), creating dozens of new products through its co-creation approaches, and delivered integrated supporter journeys/experiences for major charities.
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Campfire Innovation is working with “forward-facing brands” to:
- future proof their organisations
- help them reach and engage with new audiences
- develop new products
- engineer new supporter experiences
- and build forward-looking brands.
In addition its consultants work to foster and implement internal innovation cultures to ensure the changes are embedded within the organisation. They do this through training, mentoring and support in culture development.
Steven Dodds, Principal Consultant, commented: “for too long organisations have talked around innovation whilst struggling to know where to start. Working directly with their internal teams, we help foster innovation as a culture from the offset”.
While UK-based, Campfire Innovation works with charities with a global reach.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.