Free guide launches to help first-time local campaigners
Melanie May | 22 January 2025 | News
The guide, from social enterprise Campaign Collective, is downloadable and includes top tips on how to influence those in power, with tools and techniques for running a successful local campaign.
Hear My Voice is aimed at grassroots and first-time campaigners who want to take action on a local issue. It takes would-be campaigners through how to get others involved in a campaign and build support through petitions and public meetings. It includes campaigning ideas ranging from publicity stunts and demonstrations to craftivism.
There is also step-by-step advice to help build practical skills including how to make a short film and deliver a media interview with impact, as well as tips from other campaigners, case studies, and legal advice to help campaigner stay on the right side of the law.
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Nancy Platts, guide co-author, said:
“Whether people want to get a new crossing to make local roads safer for their kids or prevent the closure of a local service, it’s important they know how to influence those who are making the decisions about their lives. We’ve produced this guide to help them to do that.”
Co-author Ian Morton added:
“Campaigns are more likely to be successful when people work together and use everyone’s skills to influence those in power. Our guide offers a mix of traditional and online campaigning techniques ensuring everyone on the team can get involved.”
The guide is based on a campaign action pack which Campaign Collective produced for the Austerity Action Group – funded by the Social Workers Union. A second edition of this has now been launched.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.