Great Fundraising Organizations, by Alan Clayton. Book cover.

Word of mouth marketing even has its own professional association!

Howard Lake | 19 September 2006 | Blogs

Word of mouth marketing, whether online or offline, is such an important subject to marketers that there is even a professional association for those involved in it.
The Word of Mouth Marketing Association (MOMMA) has a blog which reports on the latest research and metrics on word of mouth marketing. Recent reports include:
* WOM Influences Half of Tech Purchases
* Stop the Presses: 6 Degrees Not True?
* Marketers: 81% Interested in WOM
* Online vs offline WOM – Are the Differences a Big Deal?
It’s fascinating to see the appliance of science to this art, although sadly there doesn’t seem to be a section of the blog dedicated to charities’ use or WOM.

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