Ghost charity shopping portal sites
Howard Lake | 25 November 2006 | Blogs
The online charity shopping mall is a great idea but very difficult to make a commercial success. The idea is wonderful – if only charities could earn a few per cent of their supporters’ online shopping expenditure, they would enjoy a wonderful new source of income.
As evidence that the idea is very difficult to make a success of, let’s build a list of defunct sites.
http://www.free2give.co.uk
http://www.shopgood.org
http://www.helpcauses.com (launched in early 2003) – consumers agreed to receive a limited number of commercial offers of interest to them in return for the company paying a donation to the cause of the consumer’s choice.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.