Bully for YouTube
Howard Lake | 15 November 2007 | Blogs
Anti-bullying charity, Beatbullying, is to launch a ‘branded channel’ on Google-owned YouTube. The partnership will be promoted on YouTube’s homepage from Monday 19th November without the campaign having to have garnered a requisite number of views, normally necessary to attain this prime spot. This is an unprecedented move that’s bound to inspire other charities to pitch for future poll-position on this popular site.
This is the charity’s second major initiative in as many months and follows the announcement of its logical tie-up with Vodafone, established to combat text-bullying.
http://www.brandrepublic.com/News/767167/Google-anti-bullying-move/
http://www.brandrepublic.com/News/743993/Threepipe-mobile-phone-bullies-its-sights/
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.